Browse stories connected to #ecommerce strategy, from personal style and culture to creators and products.

P2H2 and Repsol's green hydrogen pilot gives Shopify brands a practical model for testing structured data, AEO visibility, and agent readiness at scale.
Read the storyUK retail trade fell 0.5% despite GDP growth. See how Shopify brands can protect demand with structured product data, AEO, and agent readiness.