Hisense UR9 Price Cut: Is the RGB LED TV Worth It?
Hisense slashed the UR9 RGB LED TV price by 40%. Discover how it compares to the LG G6 and Samsung S95H, and see if this bright-room TV is right for you.
By Team Gimmie
Updated August 27, 2026
Hisense’s Bold TV Price Cut: A Smart Move or a Sign of Trouble?
It isn’t every day you see a major manufacturer slash the price of a brand-new release by over 40 percent before the ink on the launch press releases has even dried. But that is exactly what Hisense has done with the UR9, the company’s first major foray into the world of RGB LED televisions. If you have been tracking the display market this year, this move should have you leaning forward in your seat. I know I am.
When the UR9 first hit the market in early 2026, the price tag was, frankly, eye-watering. The 65-inch model was set to retail at a cool $3,499. To put that in perspective, that was significantly more expensive than flagship OLED TVs like the LG G6 and the Samsung S95H. At that time, many of us in the industry raised an eyebrow. Was Hisense overplaying its hand? Was the promise of RGB LED technology enough to justify a premium over the most established, most beloved panels in the world?
Then came the correction. Suddenly, that 65-inch UR9 is sitting at $1,999. The 75-inch model has dropped to $2,999, and the massive 85-inch variant is now $3,999. This is a massive shift in the narrative. By cutting prices by as much as $2,000, Hisense hasn’t just made a discount; they have completely repositioned the product.
THE NEW VALUE PROPOSITION: HOW THE UR9 STACKS UP
To understand why this matters, we have to look at the competitive landscape. For a long time, if you had $2,500 to spend, you went straight to OLED. Now, Hisense is forcing a different conversation. Here is how the new pricing compares to the heavy hitters currently on the market:
THE PRICE COMPARISON (65-INCH MODELS)
Hisense UR9 (RGB LED) Original Price: $3,499 New Price: $1,999 Market Positioning: High-End Innovation / Brightness Leader
LG G6 (OLED) Current Market Price: $2,499 Market Positioning: The Gold Standard for Black Levels
Samsung S95H (QD-OLED) Current Market Price: $2,399 Market Positioning: Best-in-Class Color Saturation
Samsung R95H (RGB LED) Current Market Price: $3,299 Market Positioning: Direct Tech Competitor / Premium Tier
As you can see, the UR9 has gone from being the most expensive option to being the most affordable high-end display in its class. This aggressive move seems timed to steal the spotlight from Samsung’s own RGB LED release, the R95H, which was unveiled just days before this price cut.
