Hublot x Jung Kook: Big Bang Unico Review & Affordable Alternatives
Discover the Hublot x Jung Kook partnership featuring the Big Bang Original Unico. Explore specs, pricing ($21k+), and top industrial luxury watch alternatives.
By Team Gimmie
Updated August 27, 2026
The New Face of Industrial Luxury: Hublot Meets Jung Kook
The world of luxury watches is often associated with hushed boutiques and heritage marketing that feels a bit stuck in the past. It is an intimidating landscape for most gift-givers. But Hublot has never been a brand to follow the rules of tradition. Known for bold, often polarizing designs and high-octane celebrity partnerships, the Swiss watchmaker recently announced a tie-up with Jung Kook of BTS. While it might look like just another celebrity endorsement, this partnership signals a massive shift in how we define modern luxury and what makes a truly special gift in 2026.
Why This Partnership Actually Makes Sense
To understand why Hublot chose Jung Kook, you have to look at his personal style. He is the king of the streetwear-meets-couture aesthetic, often seen mixing oversized, industrial silhouettes with high-fashion tailoring. This perfectly mirrors Hublot’s design philosophy, which they call the Art of Fusion.
The Big Bang Original Unico, which Jung Kook wears in the new campaign, is the horological equivalent of a luxury leather jacket paired with a bespoke suit. It is industrial, rugged, and unashamedly bold. Hublot uses materials like ceramic, titanium, and rubber—elements you wouldn’t typically find in a stuffy dress watch—to create something that feels grounded in the present. By signing Jung Kook, Hublot isn't just buying fame; they are aligning themselves with a cultural icon whose personal brand is built on defying expectations and blending genres.
The Big Bang Original Unico: At a Glance
The centerpiece of this collaboration is the Big Bang Original Unico. It is a chunky, sophisticated timepiece that demands attention. Unlike many luxury watches that hide their inner workings, the Unico proudly displays its automatic chronograph movement through a skeletonized dial. It is a statement piece for someone who appreciates the engineering as much as the aesthetic.
Quick Specs: Hublot Big Bang Original Unico
Model: Big Bang Original Unico 44mm Case Material: Satin-finished and polished titanium or ceramic Movement: HUB1280 Unico Manufacture Manual-winding Chronograph Power Reserve: 72 hours Water Resistance: 100 meters (10 ATM) Estimated MSRP: $21,000 - $25,000 depending on materials
