Ferrari Luce EV: Jony Ive's Apple Car Vision Realized
Discover the Ferrari Luce EV, designed by Jony Ive and LoveFrom. Explore how this $600K electric supercar redefines sustainable luxury and consumer tech.
By Team Gimmie
Updated September 2, 2026
THE APPLE CAR IS FINALLY HERE, AND IT HAS A PRANCING HORSE ON THE HOOD
For a decade, the tech world obsessed over Project Titan—the mythical Apple Car that was supposed to redefine transportation. We imagined a vehicle designed with the same obsessive minimalism as the iPhone, guided by the hand of Jony Ive. While Apple eventually pivoted its automotive ambitions, the dream didn't actually die. It just moved to Italy.
With the official unveiling of the Ferrari Luce, we are finally seeing what happens when the most famous design duo in tech history, Jony Ive and Marc Newson, are given a blank slate and a supercar chassis. The Luce is Ferrari’s first-ever all-electric vehicle, and it’s a total departure from the Maranello playbook. At a starting price of 550,000 euros (roughly 600,000 dollars), it’s clearly an elite machine. But for those of us who track the intersection of high design and cutting-edge tech, the Luce is more than just a rich person’s toy. It’s a blueprint for the next decade of consumer products.
THE LOVEFROM REVOLUTION: DESIGN BEYOND THE DASHBOARD
The partnership between Ferrari and Ive’s creative collective, LoveFrom, isn't just a marketing gimmick or a logo swap. Ferrari has confirmed that Ive and Newson were involved in the design direction from the very beginning. This includes the exterior aerodynamics and the fundamental architecture of the car, not just the leather stitching on the seats.
For the first time, we see Ferrari moving toward a five-seat, four-door configuration that actually looks cohesive. Historically, adding doors to a supercar has been an awkward exercise in compromise. But the Luce manages to maintain that aggressive, low-slung Ferrari silhouette while introducing a sense of "quiet" luxury that feels distinctly Ive-ian. It’s less about screaming for attention with loud engine notes and more about the tactile, sensory experience of the cabin.
This is the "Apple Car" narrative come to life. It’s a vehicle where the software interface and the physical hardware feel like they were born from the same mind. In a world where car screens often feel like tablets glued to a dashboard, the Luce promises a unified user experience that justifies its staggering price tag.
