Sonos Super Bowl LX Sale: New Deals Beat Refurbished Prices

The Best Time to Buy Sonos is Now: Why the Super Bowl LX Sale Beats Buying Refurbished

If you have been hovering over the Buy button on a Sonos system for a while, waiting for the right moment to pull the trigger, your patience just paid off. While the Super Bowl is usually associated with wings and questionable officiating, in the world of home audio, it has become the most reliable time of year to snag a discount on high-end gear.

Sonos has officially kicked off its Super Bowl LX sale, and the headline isn't just the 20% discount—it is the fact that these prices are currently beating Sonos’s own certified refurbished prices. It is a rare market inversion where you can get a factory-fresh, brand-new unit with a full warranty for less than the cost of a used, "as-is" speaker. If you were looking for a sign to finally upgrade your living room or start a multi-room audio setup, this is it. These deals are live through February 16th, but given the price points, stock for the most popular models like the Arc Ultra and Sub 4 usually doesn't last that long.

Here is a look at what is worth your money and how to choose the right setup for your home.

The Heavy Hitters: Arc Ultra and Beam (Gen 2)

The most important decision you will make in the Sonos ecosystem is which soundbar acts as the anchor for your TV. During this sale, the choice comes down to how much room you have and how much you value physical versus virtualized sound.

The Sonos Arc Ultra is the undisputed king of the lineup, now down to $899 from its usual $1,099. This is the first soundbar to feature Sonos’s proprietary Sound Motion transducer technology. Essentially, Sonos managed to shrink the speaker components while increasing their power, resulting in a soundstage that is significantly wider and deeper than the original Arc. In our testing, the bass performance was so impressive that many users in smaller apartments might find they don't even need a dedicated subwoofer. It features physical upward-firing drivers that bounce sound off your ceiling to create a true Dolby Atmos experience.

On the other hand, the Sonos Beam (Gen 2) is the sweet spot for most people, especially now that it has dropped to $369 from $499. It is compact enough to fit under almost any TV, but it packs a punch. It is important to note a key technical difference here: unlike the Arc Ultra, the Beam uses virtualized Atmos. This means it doesn't have physical speakers pointing at the ceiling; instead, it uses advanced software processing to trick your ears into thinking sound is coming from above. It is incredibly effective for its size, but if you want that "helicopter flying overhead" feeling to be literal, the Arc Ultra is the better bet.

Adding the Low End: Sub 4 vs. Sub Mini

No matter how good a soundbar is, it cannot move air the way a dedicated subwoofer can. Sonos has discounted both of its current subwoofers, and your choice should be dictated by your floor plan.

The Sub 4 is the latest flagship, now priced at $759 (regularly $899). It is a beast of a machine, featuring dual custom woofers designed to eliminate the cabinet buzz and rattle that plague cheaper subwoofers. If you are pairing a sub with the Arc Ultra, this is the one you want. It provides that cinematic, chest-thumping bass that makes action movies feel real.

However, if you live in an apartment or have a smaller den, the Sub Mini at $399 (down from $499) is arguably the better value. It uses a force-canceling internal design—where two drivers face each other to cancel out cabinet vibration—meaning you get deep, clean bass without shaking the pictures off your neighbor’s wall. It pairs perfectly with the Beam, creating a balanced system that doesn't overwhelm the room but still provides that essential low-end foundation.

Standalone Sound: The Era Series

For those more interested in music than movies, the Era series represents the modern era of Sonos hardware. Both the Era 100 and Era 300 are seeing significant price cuts that make them much more accessible.

The Era 100 is the workhorse of the family. At $179 (down from $219), it is the perfect entry point. It replaced the legendary Sonos One, and it improved on it in every way—better bass, more clarity, and the addition of Bluetooth and line-in capabilities. It is the ideal speaker for a kitchen counter, a bedside table, or as a pair of rear surrounds for your soundbar.

If you want to step up to the cutting edge, the Era 300 is currently $379, a $100 drop from its $479 MSRP. This speaker was built specifically for spatial audio and Dolby Atmos Music. With its unique hourglass shape and drivers pointing in multiple directions, it fills a room with sound in a way a single speaker shouldn't be able to. While its standard stereo performance is great, it truly shines when playing spatial tracks from services like Apple Music or Amazon Music. If you are a music purist who mostly listens to older stereo recordings, you might find the older Sonos Five more to your liking, but for anyone looking toward the future of immersive audio, the Era 300 is a steal at this price.

The Verdict: Why Act Now?

Sonos is notoriously protective of its premium branding, and deep discounts like these usually only happen twice a year—Black Friday and the Super Bowl. The fact that new units are currently priced lower than certified refurbished units is the biggest takeaway here. Buying new gets you a fresh battery (in portable models), a pristine finish, and the peace of mind of a full manufacturer’s warranty for less than the cost of a "pre-loved" unit.

Whether you are looking to hear every blade of grass crunch during the Super Bowl LX broadcast or you just want a better way to listen to your favorite podcasts while you cook, these deals represent the best value we have seen from Sonos in over a year. Just remember to grab what you need before the February 16th deadline—or before the stock runs out.