Sonos Super Bowl LX Sale: New Deals Beat Refurbished Prices
Save big on Sonos Arc Ultra, Beam, and Subs during the Super Bowl LX sale. New units are currently cheaper than refurbished until Feb 16. Shop the deals now.
By Team Gimmie
Updated September 2, 2026
The Best Time to Buy Sonos is Now: Why the Super Bowl LX Sale Beats Buying Refurbished
If you have been hovering over the Buy button on a Sonos system for a while, waiting for the right moment to pull the trigger, your patience just paid off. While the Super Bowl is usually associated with wings and questionable officiating, in the world of home audio, it has become the most reliable time of year to snag a discount on high-end gear.
Sonos has officially kicked off its Super Bowl LX sale, and the headline isn't just the 20% discount—it is the fact that these prices are currently beating Sonos’s own certified refurbished prices. It is a rare market inversion where you can get a factory-fresh, brand-new unit with a full warranty for less than the cost of a used, "as-is" speaker. If you were looking for a sign to finally upgrade your living room or start a multi-room audio setup, this is it. These deals are live through February 16th, but given the price points, stock for the most popular models like the Arc Ultra and Sub 4 usually doesn't last that long.
Here is a look at what is worth your money and how to choose the right setup for your home.
The Heavy Hitters: Arc Ultra and Beam (Gen 2)
The most important decision you will make in the Sonos ecosystem is which soundbar acts as the anchor for your TV. During this sale, the choice comes down to how much room you have and how much you value physical versus virtualized sound.
The Sonos Arc Ultra is the undisputed king of the lineup, now down to $899 from its usual $1,099. This is the first soundbar to feature Sonos’s proprietary Sound Motion transducer technology. Essentially, Sonos managed to shrink the speaker components while increasing their power, resulting in a soundstage that is significantly wider and deeper than the original Arc. In our testing, the bass performance was so impressive that many users in smaller apartments might find they don't even need a dedicated subwoofer. It features physical upward-firing drivers that bounce sound off your ceiling to create a true Dolby Atmos experience.
On the other hand, the Sonos Beam (Gen 2) is the sweet spot for most people, especially now that it has dropped to $369 from $499. It is compact enough to fit under almost any TV, but it packs a punch. It is important to note a key technical difference here: unlike the Arc Ultra, the Beam uses virtualized Atmos. This means it doesn't have physical speakers pointing at the ceiling; instead, it uses advanced software processing to trick your ears into thinking sound is coming from above. It is incredibly effective for its size, but if you want that "helicopter flying overhead" feeling to be literal, the Arc Ultra is the better bet.
