iPhone 17 Upgrade Guide: Why Buy Now Despite Siri Delay
Team Gimmie
1/30/2026

WHY EVERYONE IS BUYING THE IPHONE 17 (EVEN WITHOUT THE NEW SIRI)
Apple just closed out its most successful quarter in history, and it wasn't because of some experimental new gadget or a sudden pivot to software services. It was the iPhone. Specifically, the iPhone 17 lineup. While the headlines are full of massive revenue numbers—we are talking about over eighty-five billion dollars in phone sales alone—the real story isn't the money. The real story is why so many people are upgrading right now, especially when one of the most anticipated features is technically still missing.
If you have walked into an Apple Store lately, you have seen the crowd. There is a specific kind of energy around this generation of hardware that we haven't seen in a few years. It is a bit of a paradox: Apple’s AI-upgraded Siri, the centerpiece of their recent marketing, has been delayed. Yet, the demand is, in Tim Cook’s own words, staggering.
So, what is driving this? If you are sitting on an older device and wondering if this is the year to finally pull the trigger—or if you are looking to gift one to someone else—here is the boots-on-the-ground reality of the iPhone 17.
THE HARDWARE IS DOING THE HEAVY LIFTING
For the last few years, the standard advice was that smartphones had peaked. The upgrades felt incremental. But the iPhone 17 feels like the moment Apple stopped coasting. Even without the full suite of AI features active, the physical device is a massive leap forward.
The biggest change is the display technology. For the first time, the base model iPhone 17 is finally catching up with the smoothness that Pro users have enjoyed for years. Everything feels faster, more responsive, and more fluid. When you combine that with a chassis that is noticeably lighter and more comfortable to hold, you get a device that feels like a tool rather than a brick in your pocket.
Then there is the battery life. We have reached a point where Apple isn't just trying to get you through the day; they are trying to get you through a day of heavy use with twenty percent left over at midnight. For the average user who just wants their phone to work without hunting for a charger by 4:00 PM, that is a bigger selling point than any AI chatbot.
THE SIRI DELAY: SHOULD YOU WAIT?
The elephant in the room is the new, AI-enhanced Siri. Apple promised a version of their assistant that actually understands context, can take actions across apps, and feels like a genuine companion. However, that version of Siri is currently stuck in the waiting room, with the full rollout expected later this year.
This leads to a common question: Should you wait for the software to be ready before buying the hardware?
Our take is simple: No.
Here is why. The iPhone 17 was built from the ground up with the processing power (and more importantly, the RAM) to handle these upcoming features. If you are using an iPhone 13 or 14, your current phone likely won't even be able to run the new Siri effectively when it does arrive. By upgrading now, you are essentially future-proofing your pocket. You get the benefits of the incredible new cameras and battery life today, and the AI features will simply arrive as a free "gift" via a software update later.
Buying a phone for what it can do today is smart. Buying it for what it can do today PLUS what it is guaranteed to do in six months is a win-win.
WHICH IPHONE 17 SHOULD YOU GIFT?
If you are looking to buy an iPhone 17 for someone else—or if you are trying to justify which one you deserve—the choice usually comes down to two models. The gap between the Base and the Pro has shifted this year, making the decision a bit more nuanced.
THE BASE IPHONE 17: FOR THE PRACTICAL USER This is the "everyone" phone. It is lighter, comes in better colors, and for the first time, doesn't feel like a compromise. Gift this to: Students, parents, or anyone who uses their phone for social media, texting, and casual photography. Why: It has the same main camera sensor as last year’s Pro models, meaning the photos are spectacular without the pro-level price tag.
THE IPHONE 17 PRO: FOR THE CREATIVE AND THE POWER USER The Pro is all about the "extra." Extra zoom on the camera, a more durable titanium frame, and the fastest processor Apple has ever made. Gift this to: The family photographer, the mobile gamer, or the person who keeps their phone for five years. Why: The Pro models feature the always-on display and the most advanced video recording capabilities. If they are the type of person who is constantly recording their kids' soccer games or making content for work, the Pro is worth the premium.
THE VERDICT: A RECORD-BREAKER FOR A REASON
It is easy to look at Apple’s massive earnings and think it is just a result of brand loyalty. But the twenty-three percent growth in iPhone revenue tells a different story. People aren't just buying a new phone because they have to; they are buying it because the iPhone 17 represents a significant shift in value.
Usually, when a company misses a deadline for a major feature like the new Siri, sales stumble. The fact that Apple is breaking records anyway suggests that the hardware itself has finally caught up to our expectations. The screens are better, the phones are lighter, and the batteries finally last.
If you are waiting for the perfect moment to upgrade, this is likely it. You don't need to wait for the AI update to enjoy a phone that is objectively better in every way that matters for daily use. Apple had a record-breaking quarter because they finally stopped selling us the future and started giving us a better version of the present.
